SERVICES OF LOCAL PRODUCERS AS A PARAMETER OF QUALITY OF LIFE OF THE POPULATION OF KRYVYI RIH

Objective. The objective of the article is to study problem providing services population in regional dimension. Methods. theoretical basis are achievements foreign and domestic scientists management decisions their justification. To achieve this goal, following research methods used: analysis statistical data, marketing "The state service market Kryvyi Rih." Results. presented brings about issue quality human life modern world on such an important parameter as provision various social services. This survey devoted provided residents city Rih, Dnipropetrovsk region during 2020. Analyzing previous publications topic, author testifies fact that there a wide range field public administration emphasis context protection decentralization power. purpose reconnaissance written materials prepared, processed stored archives municipal enterprise "Institute Development City Rih". has scientific novelty, because it contains previously unused content, particular, final results representative sociological surveys according method questionnaires, which were conducted among Rih. subject author's most demand by ordinary citizens, as: hairdressing, individual tailoring or repair clothing footwear, catering, leisure, care for elderly more. central aspect availability medical services, especially relevant pandemic.